boobydoo become official sports bra supplier.

Bristol Sport and boobydoo are pleased to announce a partnership which sees them become the official sports bra supplier for both Bristol City and Bristol Bears - supporting both women's teams across the 23/24 season.

boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active.

Their vision is to provide women with the support they need to tackle their exercise goals without having to worry about what their boobs are doing; promoting performance, comfort and confidence in sport.

The team at Bristol Sport promotes access to participation and professional sport within Bristol, managing the business and commercial interests of local clubs and teams; including Bristol City Football Club, Bristol Bears Rugby Club, Bristol Flyers Basketball, Bristol City Women's Football, Bristol Bears Women and Ashton Gate Stadium. They are the umbrella foundation of both women's rugby and football teams and are proud to be partnering with boobydoo in this brand-new collaboration for their female players.

The interactive partnership will run across the 23/24 season and will see special support for the Bristol City (football) and Bristol Bears (rugby) women’s teams. All players will have access to their own personal sports bra fitting service with boobydoo’s expert team, in which they will explore the best bra options available to them; taking into consideration body shape, sporting needs and personal preferences.

Once set up, players will continue to work closely with the boobydoo team, who will be on hand to support with everything they need across a busy season of competition.

This partnership aligns well with boobydoo’s core mission - this being to educate as many women about the importance of a correctly fitted bra, and both teams will talk about their experiences and discoveries across the course of the season, helping to in turn more widely promote the significance it has for women in sport.

Charly Rhodes, Brand Manager at boobydoo, said: “We are really excited to be partnering up with the amazing women of both Bristol Bears and Bristol City, providing them with our sports bra fitting and education service. We have worked with each player individually, helping them choose their perfect sports bra, giving them choice from our exhaustive range of brands, sizes, and styles. It’s important for us to offer this choice because no single sports bra brand solves everything for everyone. Our job at boobydoo is to match an individual to their ideal sports bra, and also pass on our educational resources to help make quality, properly fitting sports bras less of a mystery! We look forward to collaborating with the players this season to understand more of the demands of a sports bra within top tier rugby and football”.

City Lead Physical Performance Coach Erika Mole said: “A properly fitting sports bra is hugely important for women in sport, in terms of both comfort and performance, there is no way an athlete can perform at their very best if they do not have the support of the proper kit. We are really excited by this partnership because not only does it offer our players access to the best kit but also really useful educational tools and resources.”

City player Emily Syme added: “boobydoo coming in has been great. For them to have so many options to try on to see what works for us as individuals and athletes has been fantastic. A well-fitted individual sports bra is not something I have really thought about before so it’s been a great learning curve for me and hopefully the rest of the players. A big credit also has to go to our Operations Manager Emma Jolliffe who helped get this over the line."